What is online marketing?

With its new study, the organization of online marketers and advertisers provides detailed insights into Internet usage in Germany. Approximately 120,000 people were included. OnlineMarketing.de summarizes what is important: Who, when and how the Internet is used.

As regards age, there is no age group missing. Up to the age group of the 49-year-olds the penetration is more than 90% and above 80% (up to 60 years) and almost 40% (over 60 years). The online penetration of the 14 to 19-year-olds is highest with 99%.

The user groups are also very experienced in dealing with the Internet: almost 80 percent have more than five years of experience in the use experience. The Internet is used primarily (97 percent) at home and on the road (51 percent). The workplace also played an important role. Less important are public places, schools and universities (just under 10 percent).

Event: What the Germans use the Internet
About 32 per cent of Germans claim to use the Internet mainly privately. The occupational use plays only a subordinate role with 14 per cent, whereby of course no information about the intensity is given.

The main interests of the Germans in this case are around 86 per cent of search engines and mail traffic. With 70 per cent each, news on world events, online shopping and the weather play an important role. Less important are communities and forums, which account for about 41 percent, with a high degree of intensity among those who use it.

Men are mainly interested in sports, flirting and test results, women want to learn more about horoscopes, stars and starlets and food and drink. A review by age seo Wuerzburg search engine optimization also reveals: the younger the users, the more interested in interactive topics (flirts, chats, blogs). Older people are particularly interested in the weather, family, children and sports.

ECommerce: German Internet users are interested in these products
The top 5 of the products with the greatest interest of online users are

Personal care products
Dental Care Products
Soft drinks
Buy (also offline) want users in the next months against it above all

to travel
Hotel accommodation
Music CDs
Movies and DVDs
Both groups are strongly represented in search interest. In addition, the more complex and less everyday a product, the greater the need for information and the search interest. The following chart shows the interest of the different age groups:

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